As a plumber or builder, you need to enter people’s homes in order to do your work so it’s essential to generate the “know, like, and trust” factor that ensure people feel comfortable taking you on. One of the great things about having a website is that it provides the perfect opportunity for you to […]
Category: Tips for small businesses
The Pros and Cons of Template Web Design vs Bespoke Design
You appreciate the importance of an online presence but are struggling with the choice between template or bespoke design. You’re not alone. This is a common conundrum business owners face. An important element in your site’s design has to be uniqueness but does a template design mean it’s going to be a carbon copy of […]
5 Things Your Website Needs to Convert Customers
To succeed in today’s business world, it’s vital you have a website. Rather than listening to word of mouth recommendations, people now choose to use the internet, in particular, the online search engines. Websites come in a wide range of shapes, sizes and colours, each of which will have its own unique capabilities. While each […]
The 5 Web Design Concepts Every Entrepreneur Needs to Know
Any entrepreneur worth their salt will appreciate the benefit of a website. People no longer rely on word of mouth as a recommendation. Instead the mighty search engine has taken its place. A successful online presence is the only way to keep up with the competition. Get the design of your website right, and you’ll […]
Why Hashtags Will Change Your Business Forever
If you’ve seen hashtags on a variety of Instagram posts and are wondering what it’s all about, this article is for you. It will also be a help to those who are already using them but don’t truly know why. Believe it or not, they are an immensely powerful tool when it comes to making […]
What’s the difference between a Web Designer and a Developer?
It’s important to bear in mind that the line separating designers from developers is very blurred. For example I work alongside many ‘web designers’ who posses impressive ‘development’ skills and also ‘website developers’ who can hold their own with their design skills. So let’s start to distinguish and clarify the difference in roles, by breaking […]
Social Media Marketing for Small Business
The vast majority of small businesses make use of social media as a marketing tool, but only a small proportion of them do so with maximum effectiveness. A recent study found that while more than half of consumers communicate with businesses using social media, only 8 percent were satisfied with the interactions. If you want […]
How to add your business to Google maps
If you’ve ever used Google Maps to help you navigate your way around an unfamiliar area, you’ll know how useful it can be. What you may not realise is that Google Maps is also an extremely powerful marketing tool for small and medium businesses. Not only will a listing here ensure customers have access to […]
5 Things to Consider Before Starting a Business
No one launches a business with anything other than an expectation of enormous success in mind, but the sad reality is that three out of every four startups fail in their first three years. The classic adage – prior planning prevents poor performance – is rarely truer than when applied to the world of business. […]
5 Marketing Strategies to Kickstart Your Start-up Business
Whether you are in the business of peddling products, selling services or delivering information, the right marketing strategy is essential if you want to give your business the best chance of success. For start-ups, the challenge is even greater as, without a steady flow of income from existing customers, it’s difficult to quantify the right […]